How to boost your presence on social media with customer testimonials

How to boost your presence on social media with customer testimonials?

Knowing how to use to his advantage testimonials and customer feedback is a great way to build confidence vis-a-vis a brand customers. Studies show that 88%
of people use the comments to determine the quality of company : so do not neglect the power of customer opinion(Online Reviews).
Before turning on the power of testimonials, how to harvest them and promote them via social media, I want to say that I used the word "testimony" to refer
to the views of customers, their feedback, comments , recommendations, or an interview regarding a company or its products or services.
What are the ingredients of a good witness?
Testimonies occupy a special place in the online marketing world insofar as they are not part of self-promotion. I mean by this that it is not you who are
the cause of this promotion, but your client. The introduction of a third party can rule all the "marketing language" traditional and replaced by something
much more authentic and therefore more influential.
In general, companies do not have much to say about the content of the testimony, they are content to ask specific questions in the hope of getting positive
responses. Video testimonials are an exception to the rule, since, ideally, you have selected your speaker, allowing you to better control the content.
A good witness is one who
(Houston SEO):
Confirms or reinforces the claims that you mention in your marketing campaigns
Comes from a genuine customer to whom your target market can identify
Seems authentic, not too exuberant or forced
Recognizes that your product or service is unbeatable
Makes no false or inaccurate statement about your product or service
Is written or spoken clearly and consistently
Avoids giving too many technical details
Focuses on the benefits to the user or customer
With comments and opinions spontaneous customers, you have in principle no control over what your customers say or how they say it, but you can certainly
choose the view that you want to highlight on social media .
Different categories of evidence
Let's look more closely some categories of evidence and how best to promote them on social networks.
(Increase sales)
# 1 - The written testimony
For most customers, a written testimony is what is more convenient to publish things about your business. Of course, it is unlikely that you will receive a
ton of positive testimonials without requesting your first clients. You can gather testimonials written by sending an email to each customer asking him to
write a short testimony of two or three sentences.
You can also make it easier for your customers by including a feedback form on your website with questions and various evaluation options so customers can
evaluate various aspects of your product or service. Easier it will leave you a written testimony and better.
# 2 - video testimonial
Video testimonials are highly effective. By placing a real person facing a camera, you can create a much more lasting impression by presenting an authentic
voice and unscripted. Obviously, the video testimonials at a cost, and it is inevitably more difficult to find a client who agrees to spend a morning or an
afternoon sitting in front of a camera to talk about your business. You can encourage your customers to send their own videos, but in doing so, you lose all
control at the presentation and the realization of the video.
The video evidence must be put forward on various social media platforms, knowing that YouTube and Facebook are the most appropriate.
If your video testimony is long enough, consider creating a series of excerpts that you can publish independently of each other.
(Mastermind Groups)
We must consider some important recommendations of things to do and not do when it comes to create video testimonials. For example, we advise you to
structure the video as an interview, but avoid writing in advance the responses of the interviewee. Answers prepared in writing can give the impression that
the person recites his text, which risks losing all credibility to the speaker and your brand. It is best to create a kind of reminder, with blanks to fill
in, you show to the interviewee before the interview.
# 3 - Customer Reviews
The guest reviews are usually published in written form and are much shorter. In general, customers write them independently, without any interference from
the company concerned. Reviews often have a rating system in the form of stars, and can be both negative and positive. Address the negative opinion is an
important facet of managing online reputation, but not within the subject of this article. For now, let's focus on the positive ratings.
Reviews are often listed on sites designed to guide consumers in their purchasing decisions, such as Yahoo Local , Yelp , TripAdvisor and Trustpilot
(Twitter Marketing ) .
Google My Business is one of the most important and influential review sites, for the simple reason that your opinion appear on the results pages of search
engine, and contact your company directly from your professional Google Plus.
Get five-star reviews on Google My Business can have an extraordinary impact on your SEO and your business could be in the local Google Pack. It is through
social media you have the more chances of getting opinions on your Google My Business page and highlight some existing positive ratings. Be careful though
not to force or bribe your clients to leave you positive opinion, it would be in this case a violation of Google's guidelines  .next blog